Why Every Product Review You’ve Ever Read is Worthless

product reviewEveryone needs to know which products work best for their hair and how they should go about using those products.

However, you won’t read about a new hair product on this website every week. That information is already available on about 500+ other websites. Hair product reviews are a dime a dozen.

It’s important to note that creating a good natural hair regimen is important and that your regimen will include a collection of natural hair products.

Even so, there is a reason why we don’t write many product reviews on the blog.

It’s because individual product reviews alone are essentially worthless (or worse) when it comes to actually determining what’s best for your hair.

Product reviews act as bait for the product junkies and I don’t use the term product junkie as a pejorative.

Knowing how well a hair product works for [insert your favorite blogger’s name] (which is what a review tells you) is worthless. If you take that knowledge and add $3.75, you might be able to buy yourself a Venti Caramel Macchiato at Starbucks.

I’m not saying that social proof isn’t important, because it is. I’m a strong advocate for social proof, especially as it relates to buying products, but it needs to be collected carefully. Otherwise, it’s mostly useless.

This is where the average product review fails the natural hair community.

It saddens me, because there are so many naturals struggling with their hair. While you’re reading this, right now, there is someone out there wondering why they went natural. Thinking – “this is too hard”.

It’s natural for people to look for ways to make things easier. However, the information you need to know is whether a product will work for your hair. That information can’t be found in the typical product review, but there is a way to get that information. You have to think outside of the box.

The process that I recommend requires a little more effort to put to use, but the missteps that you potentially encounter during your journey are mitigated. Notice that I said mitigated and not eliminated. There is no guarantee that a product will work for you.

Although, I want to teach you what it takes to build a successful natural hair journey and not be one of those naturals – 6 months from now – wondering why you went natural.

The key is determining if the product worked for the majority of the people who tried it. This is the best way to utilize social proof. Get hundreds, maybe thousands, of opinions about a natural hair product before you consider it for your regimen.

If you’re not sure how to do that, I will explain. Simply find people who have actually purchased the product that you’re interested in and read through their comments using a website like Amazon.com.

The steps are very simple:

  1. Visit Amazon.com and search for the name of a natural hair product. For example, you could search for the very popular Tropic Isle Living Jamaican Black Castor Oil. More than 1,100 people have purchased this product from Amazon and left reviews about their experience using the product. You should be able to get a pretty good idea of what to expect before you spend your money on this product.
  2. Once you find the product that you’re looking for, you will have the opportunity to take a look at hundreds (often thousands) of reviews. You can sort the reviews multiple ways – like most helpful, favorable product review or the most helpful, critical product review.
  3. Read through the top ten most helpful favorable product reviews and then read through the most helpful critical reviews.

After performing this exercise, you will have a very good idea of the actual pros and cons of nearly any natural hair product. This information, when used properly, can be valuable for you when you’re picking natural hair products for your regimen.

2 Comments

  • My name is Shay and I am a product junkie. I totally agree with this article and it is important that people understand what works for their hair. I watch YouTube videos, I read product reviews, and I test products on my hair. I will admit that thanks to social media, I find myself with product information overload but I am enjoying my natural hair journey.

    • Awesome Shay. I wish you the best in finding products that meet your needs. Let us know if you ever need any help.

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