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Home » Hair Products

Best Curly Hair Products on the Market for Curl Definition

Kenneth ByrdBy Kenneth ByrdMBA · 15+ years in hair care · Co-founder of Curl CentricUpdated Sep 13, 202614 min read · Reviewed by Kira Byrd

Evidence-basedPublishing since 2008May contain affiliate links
Woman with shoulder-length brown curls in a cream sweater, looking at her phone on a city streetPin

One of the best ways to ensure that your natural hair journey progresses as smoothly as possible is to use the best curly hair products.

But if you're new to caring for your natural hair and are still in the discovery stage, it can be hard to determine which products are up to snuff. We can help you select the best products for your natural curl pattern. In this article, we will share the top 4 curly hair products you'll find anywhere.

Table of Contents

  • 1. Best Curly Hair Products 
  • 2. 1. SheaMoisture Curl and Shine Shampoo
  • 3. 2. As I Am Coconut Co-Wash
  • 4. 3. Maui Moisture Curl Quench + Coconut Oil Conditioner
  • 5. 4. Kinky Curly Knot Today Detangler/Leave-In
  • 6. Do You Need All of These Hair Products?

Best Curly Hair Products 

Maui Moisture conditioner, As I Am Coconut CoWash, and SheaMoisture Curl and Shine Shampoo on a wooden tablePin

Before we dive into the details of the best curly hair products on the market, if you're in a hurry or simply want a few recommended products for your curly hair routine, here's a list of our favorite curl defining products:

Best Shampoo
SheaMoisture Curl and Shine Coconut ShampooPin
Best Co-wash
As I Am Coconut CoWash Cleansing ConditionerPin
Best Conditioner
Maui Moisture Curl Quench + Coconut Oil Curl-Defining Anti-Frizz ConditionerPin
Best Detangler
Kinky-Curly Knot Today: Leave In Conditioner and DetanglerPin
SheaMoisture Curl and Shine Coconut Shampoo
As I Am Coconut CoWash Cleansing Conditioner
Maui Moisture Curl Quench + Coconut Oil Curl-Defining Anti-Frizz Conditioner
Kinky-Curly Knot Today: Leave In Conditioner and Detangler
Primary Rating:
4.5
Primary Rating:
4.6
Primary Rating:
4.5
Primary Rating:
4.5
Check Price
Check Price
Check Price
Check Price
Best Shampoo
SheaMoisture Curl and Shine Coconut ShampooPin
SheaMoisture Curl and Shine Coconut Shampoo
Primary Rating:
4.5
Check Price
Best Co-wash
As I Am Coconut CoWash Cleansing ConditionerPin
As I Am Coconut CoWash Cleansing Conditioner
Primary Rating:
4.6
Check Price
Best Conditioner
Maui Moisture Curl Quench + Coconut Oil Curl-Defining Anti-Frizz ConditionerPin
Maui Moisture Curl Quench + Coconut Oil Curl-Defining Anti-Frizz Conditioner
Primary Rating:
4.5
Check Price
Best Detangler
Kinky-Curly Knot Today: Leave In Conditioner and DetanglerPin
Kinky-Curly Knot Today: Leave In Conditioner and Detangler
Primary Rating:
4.5
Check Price
Curl Centric may receive compensation if you make a purchase using this link, at no additional cost to you.
  • Best Shampoo: SheaMoisture Curl and Shine Shampoo
  • Best Co-wash: As I Am - Coconut Cowash Cleansing Conditioner
  • Best Conditioner: Curl Quench + Coconut Oil Conditioner
  • Best Leave-in Detangler: Kinky Curly Knot Today

These are some of our favorite products for ladies with natural curls. Keep reading to learn more about our experience with each one of these products and learn how to include them within your styling routine.

1. SheaMoisture Curl and Shine Shampoo

SheaMoisture Curl and Shine Coconut ShampooPin
SheaMoisture Curl and Shine Coconut Shampoo
4.5
Check Price
Curl Centric may receive compensation if you make a purchase using this link, at no additional cost to you.
11/07/2026 01:33 am GMT

Curly hair routines require normal shampoo sessions, but not every shampoo will work for curly hair. For textured hair, you need a shampoo that can get your hair clean without making it dry crunchy, and brittle.

What Nobody Tells You Before You Buy Another Hair Product - free guide from Curl Centric

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That's where SheaMoisture Curl and Shine Shampoo comes in. It's a mega-popular shampoo widely used by those in the natural hair community. And it's not a formality; it's really a great shampoo all around.

SheaMoisture Coconut and Hibiscus Curl and Shine Shampoo, a 13 fluid ounce bottle on a wooden tablePin
Sulfate-free SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo for defined curls.

Overview 

SheaMoisture Curl and Shine Shampoo is a sulfate-free shampoo with lots of nourishing goodies your hair will love (which we'll get into in the next section). But it's not formulated in a way that'll leave your hair feeling coated post-wash.

It gently cleanses while keeping the health of your hair intact. The shampoo is formulated for anyone with curly hair, but even if you have fine hair, it may work for you too!

Key Ingredients

We were not kidding when we mentioned that SheaMoisture Curl and Shine Shampoo has a ton of great ingredients for your hair. Some of the main ingredients in the product's formulation are coconut oil, neem oil, and silk protein.

Coconut oil is an excellent hair hydrator and protector for manes that might be suffering from dryness or breakage. The neem oil helps to smooth your hair cuticles and reduce flyaways, and leaves your hair with a luminous shine. The silk protein fills in gaps along the hair shaft, resulting in smoother hair and a sleeker overall look.

The main cleanser in this shampoo is decyl glucoside. It's a mild cleanser that can lift away any dirt, oils, or debris from your hair without stripping it like sulfates can.

After washing your hair with the shampoo, you'll notice that it's not squeaky clean but that it is soft, bouncy, hydrated, and ready for the rest of your hair routine.

Ingredients panel on the SheaMoisture Curl and Shine Shampoo bottle, listing coconut oil, silk protein, and neem oilPin
Ingredients: Water, Decyl Glucoside, Sodium Lauroyl Lactylate, Glycol Stearate, Fragrance, Butyrospermum Parkii (Shea) Butter, Panthenol, Guar Hydroxypropyltrimonium Chloride, Sodium Lauroyl Hydrolyzed Silk, Citric Acid, Stearamide AMP, Melia Azadirachta (Neem) Seed Oil, Brassica Campestris (Rapeseed) Seed Oil, Sodium Phytate, Cocos Nucifera (Coconut) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Tocopherol, Hibiscus Rosa-Sinensis Flower Extract, Aloe Barbadensis Leaf Juice, Glycerin (Vegetable), Glycine Soja (Soybean) Oil, Sodium Benzoate, Caprylyl Glycol, Triethyl Citrate, Benzonic Acid.

How to Use It 

To use the shampoo, you'll first wet your hair down in the shower, dispense some of the product into your hands, and apply it to your wet hair starting with the roots.

Use the pads of your fingers to massage your scalp and create a lather. Then, pull the shampoo down the length of your hair, rinse and repeat as needed.

Pros and Cons

Even the best shampoos have both pros and cons, as no hair product is perfect. Keep reading to learn about the good and bad of SheaMoisture Curl and Shine Shampoo.

Pros

  • It is free of parabens, silicones, sulfates, and phthalates. You also won't find mineral oil or petrolatum in it.
  • SheaMoisture doesn't test its products on animals.
  • The shampoo has a great lather, similar to what you'd expect with a sulfate shampoo. Some like that familiarity.
  • Your hair won't feel dry or crunchy after washing with the shampoo.
  • SheaMoisture is a long-time reliable hair care brand trusted by those in the natural hair community.

Cons

  • Those who are used to using sulfate shampoos may find that their hair doesn't feel as clean as they'd like with SheaMoisture Curl and Shine Shampoo.

Our Review

SheaMoisture Curl and Shine Shampoo earned a 4.5 out of 5-star rating on Curl Centric. So on the whole, customers really like it. As indicated by our tests, our curls were better hydrated, shinier, bouncier, and free of debris after using the shampoo. Our research shows that the most critical reviews state that their hair felt coated or insufficiently cleansed.

2. As I Am Coconut Co-Wash

As I Am Coconut CoWash Cleansing ConditionerPin
As I Am Coconut CoWash Cleansing Conditioner
4.6
Check Price
Curl Centric may receive compensation if you make a purchase using this link, at no additional cost to you.
11/04/2026 12:39 am GMT

As a curly-haired person, you'll need a cleanser on hand to give your hair a pick-me-up on its driest days. That's why it's important to have a co-wash in your hair stash, and As I Am Coconut Co-Wash is one of the best out there.

As I Am Classic Coconut CoWash cleansing cream conditioner, a 16 ounce jar on a wooden tablePin
As I Am Classic Coconut Cowash with tangerine, coconut oil, castor oil, saw palmetto, and phytosterols.

Overview 

As I Am, Coconut Co-Wash is a cleansing conditioner formulated for natural or color-treated hair. It provides a gentle cleanse that also nourishes your hair. It's a no-suds cream that removes any hair product, residue, oils, and debris.

Not only will your hair feel softer and more hydrated after washing with this product, but it'll also enable you to detangle your hair without using a separate detangling product.

Key Ingredients

When it comes to As I Am Coconut Co-Wash, the magic is in the ingredients.

In addition to the gentle cleansers in the formulation, some of the main ingredients that make this co-wash great include castor oil, coconut oil, and more to envelop your hair in moisture and protect it from moisture loss. Additionally, this cleansing conditioner contains fatty alcohols and fruit extracts that support hair and scalp health.

Back of the As I Am Coconut CoWash jar showing the ingredients list and directions for usePin
Ingredients: Aqua/Water/Eau, Cetyl Alcohol, Cetrimonium Chloride, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Phytosterols, Camillia Sinensis Leaf Extract, PEG-40 Castor Oil, Stearlkonium Chloride, Serenoa Serrulata Fruit Extract, Quaternium-18, Propylene Glycol, C12-15 Alkyl Lactate, Fragrance/Parfum, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Abies Balsamea (Balsam Canada) Resin, Potassium Chloride, Limonene.

How to Use It 

To get the best results with your As I Am Coconut Co-Wash, wet your hair down in the shower, emulsify a bit of it between your palms, and apply it to your hair. Focus the product on the roots, and then scrub with the pads of your fingers.

While the product is sitting in your hair, use a wide-tooth comb to detangle it. Once you're done cleansing and detangling your hair, rinse the co-wash out. Don't leave any of the co-wash behind.

After using the co-wash, follow up with a conditioner. Although the co-wash is extremely nutrient-dense and healthy for the hair, you'll still need lasting moisture and protection from the conditioner.

Pros and Cons

As I Am Coconut Co-Wash is an amazing product, but no product is 100% perfect. Below, we will go through the pros and cons to help you decide whether it's the right product for you.

Pros

  • It has a ton of slip, making it easy to detangle.
  • It cleanses your hair effectively without stripping it of its natural oils.
  • The formula is also great for the scalp, providing the hair follicles with what they need to remain healthy and grow healthy hair.
  • Rinses from the hair easily. 

Cons

  • Those who aren't used to using a cleansing conditioner may feel like their hair is not clean after using As I Am Coconut Co-Wash.
  • There are no suds, which can make it seem like the cleansing conditioner isn't doing its job.

Our Review

As I Am, Coconut Co-Wash has earned an impressive review of 4.6 out of five stars on Curl Centric. Our team discovered through using this product that our hair and scalp felt more moisturized and adequately cleansed after rinsing the cleansing conditioner from our hair.

On the other end of the spectrum, there were very few negative reviews online during our research. But they do state the co-wash made their hair feel dry, weighed down, or caused a dry scalp. Of course, these reviews are limited in number and should be taken with a grain of salt.

3. Maui Moisture Curl Quench + Coconut Oil Conditioner

Maui Moisture Curl Quench + Coconut Oil Curl-Defining Anti-Frizz ConditionerPin
Maui Moisture Curl Quench + Coconut Oil Curl-Defining Anti-Frizz Conditioner
4.5
Check Price
Curl Centric may receive compensation if you make a purchase using this link, at no additional cost to you.
11/07/2026 02:10 am GMT

Maui Moisture, not to be confused with Shea Moisture, makes some really great hair products for curly hair. One of the best is their Curl Quench + Coconut Oil Conditioner. It's sure to become your holy grail.

Maui Moisture Curl Quench conditioner in an orange bottle with a gold cap, standing on a wooden tablePin

Overview

Maui Moisture Curl Quench + Coconut Oil Conditioner is a hyper-moisturizing, nourishing conditioner formulated for thick curly hair that is prone to dryness and quick moisture loss. Within as little as one conditioning session, you'll notice that your hair is smoother, better hydrated, and less frizzy.

Key Ingredients

Maui Moisture Curl Quench +Coconut Oil Conditioner is packed with hair-loving ingredients that bring out the best in your hair. A few of the main ingredients in the formula are coconut oil, papaya extract, and plumeria extract.

These ingredients work together to make your hair softer and more manageable than it was prior to your conditioning session.

The coconut oil penetrates the hair shaft to inject moisture deep within, while the papaya and plumeria extracts regulate sebum on the scalp and protect the hair from the external environment. These are just a few of the great ingredients in this conditioner.

Directions and ingredients panel on the Maui Moisture Curl Quench conditioner bottlePin
Ingredients: Aloe Barbadensis Leaf Vera, Water (Aqua), Behentrimonium Chloride, Cetearyl Alcohol, Glyceryl Stearate, Isopropyl Myristate, Glycerin, Alcohol, Cetyl Alcohol, Cocos Nucifera (Coconut) Water, Cocos Nucifera (Coconut) Oil, Carica Papaya Fruit Extract, Plumeria Alba Flower Extract, Panthenol, Polyquaternium-10, Polyquaternium-37, Caprylyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Tapioca Starch, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, DMDM Hydantoin, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance (Parfum).

How to Use It

To use this Maui Moisture conditioner, hop in the shower and shampoo your hair. Then, dispense some of the conditioner into your hands from the jar and apply it to your hair, focusing mainly on the ends.

Use the pads of your fingers to work the conditioner into your roots and scalp. Grab your wide-tooth comb and begin detangling your hair from tips to roots. Once that's done, rinse the conditioner from your hair and continue with the rest of your wash day routine.

Pros and Cons

As you may have gathered by this point, Maui Moisture Curl Quench + Coconut Oil Conditioner has a ton of benefits for the hair. However, the product is not without its faults. Keep reading for the pros and cons you should know about.

Pros

  • Maui Moisture conditioner is ideal for thick curly hair that's in need of a moisture boost.
  • The conditioner helps tame frizz and smooth the hair cuticle, making detangling easier and styling less arduous.
  • The formula contains aloe vera, which is a humectant that acts to draw moisture into the hair.
  • The conditioner leaves out a lot of ingredients that curly-haired people try to avoid, including sulfates, mineral oil, parabens, and synthetic dyes.

Cons

  • For some people, the conditioner may not be moisturizing enough to tackle their dryness.
  • The container is relatively small, and those with thick curly hair will likely need to purchase more right away.

Our Review

Maui Moisture Curl Quench + Coconut Oil Conditioner has earned a 4.5 out of 5-star rating on Curl Centric. We were overjoyed with this conditioner when we tried it on our natural curls. It smells wonderful and actually leaves our hair feeling moisturized.

It's definitely one of the best conditioners we've ever used.

During our research, we found a few negative reviews that state the conditioner is not moisturizing enough and leaves your hair tangled or matted. However, these negative reviews comprise less than 10% of the total reviews we found online, indicating that the majority of users have had positive experiences with the product.

4. Kinky Curly Knot Today Detangler/Leave-In

Kinky-Curly Knot Today: Leave In Conditioner and DetanglerPin
Kinky-Curly Knot Today: Leave In Conditioner and Detangler
4.5
Check Price
Curl Centric may receive compensation if you make a purchase using this link, at no additional cost to you.
11/06/2026 12:40 am GMT

One of the biggest issues we deal with as people with natural hair is tangling. Our strands have the tendency to marry with existing strands, creating knots quicker than you can imagine.

Once those knots are there, they only get worse the longer you leave them there. So it's important to have a good detangler on hand - and if you can find one that you can also use as a leave-in conditioner, you've struck gold. Kinky Curly Knot Today Natural Leave-In Conditioner and Detangler is all of that and more.

Kinky-Curly Knot Today natural leave-in detangler, a clear bottle with a pink label on wooden planksPin

Overview

Kinky Curly Knot Today is a double-threat product that can transform your hair care routine. It doubles as both a detangler and a leave-in conditioner. As a detangler, it makes your hair incredibly slippery so that your comb will glide through your hair rather than snag on knots and tangles.

In addition to that, the formula boasts herbal ingredients that condition the hair in between washes. What's more, the product smooths your hair cuticles and helps control frizz.

Key Ingredients

The main ingredients in Kinky Curly Knot Today are fruit extracts, marshmallow root, lemongrass, fatty alcohols, and more. All of these ingredients help support your hair's health and appearance.

Mango fruit extract, for example, contains vitamins A, C, and E, which support healthy hair growth and help maintain a healthy scalp. Fatty alcohols lubricate your hair to make it softer and smoother. And the benefits don't stop there.

Back label of the Kinky-Curly Knot Today detangler with usage directions for thick coarse and loose wavy curlsPin
Ingredients: Organic mango extract, organic slipper elm, organic marshmallow root, organic lemongrass, cetyl alcohol, *behentrimonium methosulfate, citric acid, Phenoxyethanol, and natural fragrance.

How to Use It

To use Kinky Curly Knot Today, simply apply it to your damp hair and then comb through it with a wide-tooth comb. If you find that you're not getting enough slip, add more product and continue your detangling process. You can also leave the product in after detangling for some lasting hydration and protection.

Pros and Cons

Kinky Curly Knot Today is a fantastic detangler and leave-in conditioner for anyone who needs a little help in removing knots and tangles or keeping their hair moisturized in between wash days. But it's not perfect, just like all the other products on our list. Let's go over the pros and cons below.

Pros

  • The detangler is very slippery on the hair for painless and efficient detangling sessions.
  • The product makes your hair smoother, which could aid in styling and reduce tangling.
  • The ingredients in the product help promote a healthy scalp environment and reduce your hair's chances of breakage through moisturization.

Cons

  • The smell of the product can be polarizing, with many loving it and some totally hating it.

Our Review

We loved Kinky Curly Knot Today when we tried it; the leave-in and detangler earned a rating of 4.5 out of 5 stars on Curl Centric. This product was able to easily help my son detangle his afro, which was filled with knots and tangles after rolling around on the floor playing video games.

It's a lifesaver as a detangler and leave-in. Those who don't like the product state that it simply didn't work for them or they didn't like the smell. Remember, though, that the vast majority of reviews that we found online were overwhelmingly positive for this product. Chances are you'll love it too.

Do You Need All of These Hair Products?

At a bare minimum, you usually need a shampoo, conditioner, and a leave-in for a normal wash day. If your hair is on the drier side, As I Am Coconut Co-Wash is a great fit for your wash days. You'll need a product that helps your hair retain moisture so it won't get dry, brittle, and break off.

But if your hair is in relatively good condition and you don't experience extreme dryness, you can just go with the shampoo from Shea Moisture - our first pick.

It will cleanse your hair with a little more power than As I Am Coconut Co-Wash, though it won't leave your hair as moisturized as the co-wash would.

As far as the leave-in and detangler go, if you find that you're struggling to handle your tangles, a detangler can really make the process a whole lot more bearable. With a dedicated detangler, you can stop wrestling through your detangling sessions and get through the process much quicker.

Other Products to Consider: Deep Conditioning Treatment

In addition to the above mentioned products in this article, it's a good idea to get your hands on a deep conditioner. This is especially true if you deal with chronic dryness and your products aren't able to keep your hair moisturized in between wash days.

A deep conditioner has much more potency than a rinse-out conditioner or leave-in conditioner. It is chock-full of potent ingredients that penetrate your hair and inject moisture, nutrients, and nourishment right where your hair needs it.

It’s also helpful to know what a complete curly hair routine should cost before you fill your cart. Our hair product price guide breaks down the typical cost per ounce for each product type and shows how much your wash-day routine may cost each month.

Related Articles

  • Best Hair Products for Natural Black Hair
  • CG Method for Wavy Hair
  • CG Method Steps
  • Best Product for Fine Wavy Hair

So there you have it, the products you need in your curly hair product stash. We hope you found all the information you were looking for, and we wish you the best with your hair.

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Kenneth Byrd

About the author

Kenneth Byrd

Co-founder and Managing Partner

Publishing on textured hair since 2008MBA, University of Alabama at BirminghamExecutive education, WhartonTop 40 Under 40, Birmingham Business Journal

Kenneth does the research behind the guides here: reading the studies and checking whether a claim holds up before it gets published, under our editorial guidelines. Outside Curl Centric he leads an operations organization of more than 1,000 people, and he serves on the board of Oasis Counseling for Women and Children. Curl Centric's hair typing system is the first listed reference in a peer-reviewed paper in the International Journal of Women's Dermatology, and it is cited by Wikipedia.

More about KennethAbout Curl Centric

Kira Byrd

Hey, I’m Kira

Curl Centric is run by me and my husband Kenneth. We’ve been publishing evidence-based hair care since 2008 to help you care for your curls with confidence.

More about us →
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